What's with the alien/xeno what?

How many times have you seen a business name that fits this equation:

Location + Service Provided + the word "service".

Maybe it's convenient, maybe it's so people know what you do straight away - but come on, where's the incentive?

I like it when a business name isn't even a word, which is also a lot easier to register, and usually, remember. So when I started out, I was under the impression I'd be doing lots of logo work, and while I'm not a believer of extra terrestrials, I like the idea of the term 'alien' suggesting something different. That's pretty much when I realised logo rhymed with xeno,

It's got a nice ring to it, the alien is memorable (for good or bad) and it's a snap to register.

Although it has taken me 3 years to figure out a way to tie it all together well. I reckon "it's a little alien" is a pretty good way to do so, and sure beats the snot out of "websites that are out of this world."

So if you were expecting something much more mythological or thought I was a crazed Star-Trek fan, sorry for the let down.